Lipigas is a brand for the people — literally. It’s known for its beloved mascot: the Lipigas dog.
This time, the dog came back — joined by a group of new puppet characters — to explain something most people were angry about: why gas is so expensive.
Step by step, they walked us through the entire supply chain, showing how gas gets from the source to your kitchen.
At a time when the media was calling out the gas industry and public trust was low, we launched a campaign that answered every single question people had — head-on, in plain language, and with a wagging tail.
Watch the project here.