CYBER PARIS 2026

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there's a name for people who are obsessed with their cats: Karens.

And as it turns out, one of Chile's most beloved TV hosts, famous for presenting the country's biggest entertainment events, happens to have that exact name.

Karen Doggenweiler.

Meanwhile, Paris, one of Chile's leading department stores, has a celebrity of its own: the Lucky Cat, the iconic character behind its biggest Cyber sales.

So, for this year's Cyber, we brought two Chilean icons together. And just like that, the Lucky Cat finally found his Karen.

The entire project here.